If you’re one of those business owners who are asking- how do I get my glamping site to stand out? What makes a good glamping site?
Or how can I maximize what I have to give my guests the best experience? Don’t fret. I’ll teach you exactly what you need to do to make your glamping site the best it can be.
Now, glamping is a rapidly growing industry as many people are looking for something more than just regular camping.
The experience of sleeping under the stars in a luxury tent or pod with amenities such as electricity and an air conditioner can be hard to resist.
However, what you’re offering to guests still needs to stand out if you want to succeed.
To help you with that, I have prepared a list of 8 items you need to make your glamping site stand out.
How to Make Your Glamping Site Stand Out
Starting a business can be a challenge, but it’s usually one of the easiest parts. Maintaining the business is where the real challenge is. But with the right tactics, you can overcome the hurdles and run a successful glamping business.
Consider the following eight tips as the holy grail to getting more bookings month after month.
Have Amazing Amenities
Glamping is a luxury camping experience, so it should have amenities that regular campsites or lodges do not.
Aim to go above and beyond to include the most amazing amenities your guests would find valuable.
- Air conditioning
- Comfortable beds and couches
- Hot tub
- Swimming pool
- Smokeless fire pit
- Outdoor furniture
- WiFi or cell phone service
- Entertainment and games
If you want to be the best, then set yourself apart from others with luxurious amenities not offered at other places.
And there isn’t a limit on what your glamping ground can have as long as it adds value for your customers and makes them feel like they’re getting their money’s worth.
Many people are looking for an authentic glamping experience, so your amenities must be truly luxurious.
Unique Glamping Structure
If you are building a new glamping ground, consider adding structures unique to the area or specific to your brand.
This could include yurts, traditional teepees, A-frames, rustic cabins, etc., which can help increase bookings since they will be different from what most other places have on their grounds.
Another idea is to offer structures that are not specifically for glamping, such as a traditional cabin or lodge, but include luxury aspects like air conditioning and WiFi service in the unit.
If you already have a structure set up and would like to improve it, you can consider adding other things such as a shade, hammocks, or a place where guests can swing while appreciating nature.
Offer Discounts and Special Offers
People love discounts. So make use of this psychological tactic to attract more guests.
You can set up a system where customers who book more than two nights are offered discounts or free nights if they stay for longer.
Also, consider offering an early bird special that gives people the chance to save some money on their reservation if they reserve at least 30 days in advance.
Consider setting up an affiliate system where you offer discounts to people who bring in new customers.
You can also consider offering specials throughout the year, such as themed weekends or special events that may only happen on certain days of the week (like a Mexican fiesta every Friday).
Make Your Guests Visits Personal
When it comes to making your glamping business stand out, you need to make it more personal.
Personalized experiences build brand loyalty, boost customer satisfaction and make guests remember your site.
In fact, 87% of travelers say they are likely to do business with you if you offer personalized experiences on your website.
One way of offering personalized options is giving guests options to choose their menu if you’re offering breakfast.
You can also offer themed experiences such as a pirate weekend or a lighthouse experience.
Include Natural Assets
Glamping is all about getting away from the city, so it should be set in a location that offers visitors something unique to see or do while camping there.
Try finding locations with beautiful lakes, forests, places of historical importance, hiking trails, etc., as these can help your glampers relax and enjoy nature.
If it is a lake, consider offering boat rentals to your glampers if they would like to take it out on the water for an hour or two.
You can also offer access to other amenities, such as museums that might be in close proximity to your campsite/destination.
Another idea is to offer discounts or specials for visiting nearby attractions like state parks, waterfalls, and more.
This will help your glamping ground stand out from other competitors.
You want your glampers to have fun, so be sure to offer activities they can enjoy while at the site.
Consider offering some of the best glamping games.
Also, depending on where you are located, make use of things like bonfires, hiking trails, bird-watching opportunities, etc. This will help give people a reason to revisit your campground in the future.
Offer activities that are unique to your location. For example, if you are near a lake, offer boat rentals and fishing opportunities. If there is snow nearby in the wintertime, consider offering sledding or ice skating on the property as well.
You can also provide more traditional amenities like movies/TV shows for people to watch at night, books/magazines to read while camping, etc.
Have a User-friendly Website
Your website needs to be user-friendly so that people can find out information about your glamping destination in a straightforward manner.
You should have a list of amenities, contact info, photos, and availability on each page.
Clear directions from major airports or towns close by are a must, so your customers know how to get there.
You can offer a map of the property and surrounding area on your website as well.
Consider having different packages available for visitors, such as a basic package that includes access to amenities or more tailored ones depending on their needs (such as one with breakfast included).
Last but not least, you should also include some testimonials of previous glampers on your website so that people can see what others are saying about the experience.
Promote On Social Media
Market your glamping destination on social media (such as Facebook, Twitter, etc.) so that people can learn more about you and your site.
Some ideas for this include:
Posting a photo once a day of different aspects of your glamping destination, such as trees in fall colors or a beautiful view of the lake.
Also, consider having a Facebook page with photos and more information about your glamping destination that people can like, engage with, and share.
Be sure to use hashtags such as #glamping on social media so you get seen by others who may be interested in this type of experience.
By following these tips, you should be able to stand out from other glamping destinations and stand a better chance of getting more bookings.
To sum it up, you need the following: Great amenities that are over & above what others provide (such as air conditioning), a great location with natural assets, and awesome offers.