When marketing a luxury camping experience, it’s important to consider the key elements of the many different demographics you’ll be targeting.
From Millennials to Baby Boomers, there are a variety of interests that need to be addressed when planning your campaign.
In this blog post, we will explore some essential tips on how to market a glamping site the right way.
How to Market a Glamping Site: 6 Tips
Here are six easy tips you should consider implementing to yield results in your marketing campaigns.
Have a Well Designed Website
Your website is the first thing your guest will interact with before they get the chance to know you or where they’ll be spending their glamping vacation.
So it doesn’t go without saying that your website has a huge impact on your glamping business.
It can build a positive reputation for you or scare away guests who are willing to make a reservation with you.
You may ask, what kind of a website should you have, and how do you go about creating a great website?
Well, consider having an easy-to-navigate website that’s aesthetically pleasing.
Website builders like Elementor can help you create a powerful website that’s responsive both on mobile and desktop. Elementor is easy to use as it employs a drag-and-drop functionality. It also gives you endless customization options, which allows you to design your website to your liking.
A well-designed website with a clear, concise, and appealing message will help promote your glamping site. It will show your audience that you care about user experience.
Your potential guests don’t have to toil around to find information about your glamping site. All the information should be on the website and be well presented.
To ensure the website serve you and your visitors, ensure it’s up to date at all time. If your site has been booked for the whole month, ensure to let your potential guests know to avoid double booking.
Also aim to include the following things:
- An easy-to-navigate menu
- High-quality pictures of the site
- Video of the site
- Description of the available amenities and features
- Reviews from previous visitors
- Your policies
Your website design should be engaging enough for potential customers with a short attention span to stay a while. So use beautiful colors and easy-to-read fonts.
If you’re not too sure how best to design your website, there are plenty of companies out there that offer professional help at an affordable price.
Utilize Social Media Platforms
There are countless social media platforms out there that have been developed over the years, each of them having its unique way of connecting people from all walks of life.
These days it’s easier than ever before to tap into a diverse audience and have them reeling in with curiosity about your glamping site, which will inevitably lead up to more bookings.
Having a social media presence as a business is quite important as more people are using social media these days.
Again, try not to bite off more than you can chew by spreading yourself too thin using multiple platforms.
It all comes down to knowing your audience and what sort of content they’ll respond well to.
This can be done in various ways, but one good example is sharing photos and videos of your site. Images and videos grab people’s attention very fast due to the fact that our brains can easily process visuals 60,000 times faster than text. So ensure you don’t share text on your socials without incorporating images and videos.
You can also tag guests who have visited your site (ensure you ask for permission first) before. This will ensure more people see your post.
Also, make use of hashtags. This ensures anyone searching for certain terms related to glamping around your area discovers you more quickly.
Here are Facebook glamping groups you can join to interact with glamping site owners and glampers looking for places to visit.
Join an Affiliate Network
One of the easiest ways to marketing your glamping site is by joining an affiliate network.
Affiliate networks are essentially databases full of bloggers, website owners, and social media influencers that have large followings.
These people partner up with specific brands within these networks to promote products, services and experiences through their platforms.
Affiliate marketing is an excellent way of getting the word out about your glamping site without having to do it alone.
You can use these influencers as an additional source of advertisement, which will ultimately lead to more bookings.
The first step in finding out if an affiliate network that would be suitable for you is to research which ones promote travel adventures and find out more about them such as where they are bases, the exact number of following and how much they charge.
You can usually tell if an affiliate network will work well with your brand by the quality of their website, how active they are in social media etc.
There’s no harm in looking around at different networks until you find one that resonates with you!
Also, you don’t necessarily need to find a network, you can still reach out to an influencer an ask if they are willing to do business with you.
Tell a Story
One of the most critical aspects of promoting a glamping site is storytelling.
People love stories, and there’s no reason why you shouldn’t incorporate this tactic into your luxury camping experience.
It can be as simple as an anecdote about when you were staying at the campsite or something more elaborate like sharing some funny moments from previous campers who visited.
Whatever you decide, make sure it’s something that will be entertaining for your audience and, most importantly, relevant.
Your glamping site should leave an impression on people, making them want to book another trip in the future.
Sharing stories will also give potential customers a sense of mystery and intrigue about what they’re missing out on and will only fuel the desire to visit your site.
There’s no natural way of knowing if storytelling is something that would work well for you without trying it.
It all comes down to trial and error, but the chances are that people who love a good story will feel connected with you, which can ultimately lead up to more bookings.
The last thing you want is for potential customers to feel bored or disconnected from the site, so ensure that your content is entertaining by telling stories about what goes on at your glamping site.
Offer Value
One of the most important things in marketing a glamping site is providing real value to potential customers.
This can be done by offering them something that they would find helpful and relates to what you do.
For example, offer breakfast made from organic food straight from the farm within your area.
Providing value doesn’t have to be complicated. It can come in all shapes and sizes, which is actually what makes it so great.
If you’re struggling with ideas, then try looking at reviews of luxury camping sites from other people who have been there.
You can get a lot of great information just from reading these, and they’re usually very entertaining too.
When you provide value to people, it makes them feel like what you do is worthwhile and encourages them to support your cause by either visiting the campsite or buying something from, for example, glamping gear.
There’s no natural way of knowing if this will work for your business without trying it out.
Also, you can get ideas from previous guests. But you can’t know what potential customers want unless you ask them, so make sure that you get feedback from everyone who visits and takes note of any recurring requests.
If something has been mentioned time and again, then there is a good chance that lots of people will find it helpful too.
Engage
The last tip in marketing a glamping site is to engage with your audience.
Social media can be an excellent way of building connections because it allows you to communicate directly with people.
Also, try Quora, Reddit, and any other platform you know.
Even if they’re not customers, engaging with them will make them feel like part of the community, leading to future sales down the line.
For example, if you run a luxury camping site in Wales and someone wants to know how their dog will be able to come with them on the trip, then answer their question even if they are not coming to your site. It’s as simple as that.
If they have any questions about your site, make sure you answer them.
This will encourage people to engage with your brand and lead to future sales down the line.
It’s hard for someone who has never heard of a luxury camping site or glamping before to know if they would want to visit it without trying it out first, so why not give them an opportunity by answering their questions?
Final Word
So there you have it; 6 ways to market your glamping site the right way.
Now that you know how to market glamping, all that’s left is for you to give it a try.