When marketing a luxury camping experience, it’s important to consider the key elements of the many different demographics you’ll be targeting.
From Millennials to Baby Boomers, there are a variety of interests that need to be addressed when planning your campaign.
In this blog post, we will explore some essential tips on how best to market glamping and provide examples from successful campaigns around the world.
6 Ways to marketing glamping sites
1. Have a well designed website
Consider having an easy-to-navigate website that’s aesthetically pleasing.
A well-designed website with a clear, concise, and appealing message will help promote your glamping site. It will show your audience that you care about user experience. They don’t have to toil to find to find information about your glamping site. It’s all their on your website.
To ensure the website serve you and your visitors ensure it’s up to date at all time. Also aim to include the following things:
- Have high-quality pictures of the site,
- Use a video (s),
- Describe the available amenities and features,
- Showcase reviews from previous visitors,
- Have all the necessary information, including your policies, on the website
- Have an easy to navigate menu
Your website design should be engaging enough for potential customers with a short attention span to stay a while.
If you’re not too sure how best to design your website, there are plenty of companies out there that offer professional help at an affordable price.
2.Utilize Social Media Platforms
There are countless social media platforms out there that have been developed over the years, each of them having its unique way of connecting people from all walks of life who share similar interests.
These days it’s easier than ever before to tap into a diverse audience and have them reeling in with curiosity about your glamping site, which will inevitably lead up to more bookings.
Again, try not to bite off more than you can chew by spreading yourself too thin using multiple platforms.
It all comes down to knowing your audience and what sort of content they’ll respond well to.
This can be done in various ways, but one good example is creating contests on social media with attractive incentives connected somehow with the luxury camping experience you provide.
Creating a contest is a great way to engage with potential customers on social media.
Here are Facebook glamping groups you can join to interact with glamping site owners and glampers:
3. Join an affiliate network
One of the easiest ways to marketing glamping sites is by joining an affiliate network.
Affiliate networks are essentially databases full of bloggers, website owners, and social media influencers that have large followings.
These people partner up with specific brands within these networks to promote products, services and experiences through their platforms.
Affiliate marketing is an excellent way of getting the word out about your glamping site without having to do it alone.
You can use these influencers as an additional source of advertisement, which will ultimately lead to more bookings.
The first step in finding out if an affiliate network would be suitable for you is to research which ones promote travel adventures and find out more about them such as the exact number of following and how much they charge.
You can usually tell if an affiliate network will work well with your brand by the quality of their website, how active they are in social media etc.
There’s no harm in looking around at different networks until you find one that resonates with you!
Here at Glamping Journal we offer glamping advertising at a small fee. We also feature different properties across the globe. To contact us email us at email@example.com
4. Tell a story
One of the most critical aspects of promoting a glamping site is storytelling.
People love stories, and there’s no reason why you shouldn’t incorporate this into your luxury camping experience.
It can be as simple as an anecdote about when you were staying at the campsite or something more elaborate like sharing some funny moments from previous campers who visited.
Whatever you decide, make sure it’s something that will be entertaining for your audience and, most importantly, relevant!
Your glamping site should leave an impression on people, making them want to book another trip in the future!
Tell stories about what goes on at the campsite will give potential customers a sense of mystery and intrigue about what they’re missing out on and will only fuel the desire to visit your site.
There’s no natural way of knowing if storytelling is something that would work well for you without trying it!
It all comes down to trial and error, but the chances are that people who love a good story will feel connected with you, which can ultimately lead up to more bookings.
The last thing you want is for potential customers to feel bored or disconnected with the site, so ensure that your content is entertaining by telling stories about what goes on at your glamping site!
This will ultimately lead up to more bookings.
5. Offer value
One of the most important things in marketing a glamping site is providing real value to potential customers.
This can be done by offering them something that they would find helpful and relates to what you do!
For example, if you run a luxury camping site in New Zealand and someone wants tips on the best place to go whale watching, make a blog post or video about it and share your knowledge with others.
Providing value doesn’t have to be complicated! It can come in all shapes and sizes, which is actually what makes it so great!
If you’re struggling for ideas, then try looking at reviews of luxury camping sites from other people who have been there.
You can get a lot of great information just from reading these, and they’re usually very entertaining too!
When you provide value to people, it makes them feel like what you do is worthwhile and encourages them to support your cause by either visiting the campsite or buying something from your online store if you sell any gear!
There’s no natural way of knowing if this will work for your business without trying it out!
You can’t know what potential customers want unless you ask them, so make sure that you get feedback from everyone who visits and takes note of any recurring requests.
If something has been mentioned time and again, then there is a good chance that lots of people will find it helpful too!
The last tip in marketing glamping site is to engage with your audience.
Social media can be an excellent way of building connections because it allows you to communicate directly with people!
Also, try Quora, Reddit, and any other platform you know.
Even if they’re not customers, engaging with them will make them feel like part of the community, leading to future sales down the line.
For example, if you run a luxury camping site in Wales and someone wants to know how their dog will be able to come with them on the trip, then answer their question! It’s as simple as that.
You can make people feel like part of your community by talking directly to them instead of at them!
If they have any questions about your site, make sure you answer them!
This will encourage people to engage with your brand and lead to future sales down the line.
It’s hard for someone who has never heard of a luxury camping site or glamping before to know if they would want to visit it without trying it out first, so why not give them an opportunity by answering their questions?
There’s no natural way of knowing if engaging with your audience will work for you without trying it out!
It all comes down to trial and error, but the chances are that people who feel like part of the community will want to buy from you in the future.
So there you have it; Marketing glamping 101! Now that you know how to market glamping, all that’s left is for you to give it a try!